Create a total public relations package around a program or series. 
Students gain knowledge of:

• Basic principles of publicizing library programs and services;
• Various methods for promoting library programs and services;
• Contents of press kits and library pressrooms;
• Production of public relations materials;
• Venues for library promotion.

Highlights: As the Program Coordinator at The Trumbull Library System, the course allowed me to sharpen skills that I utilize daily. I took advantage of the press packet exercise to review the library’s mission and vision statements. The final project allowed me to rewrite and re-examine my templates for press, web sites calendars, and PSAs to make them more effective. The bus placards (JPG File) assignment prompted a revisit to the library’s photo release policy when the staff photograph (JPG FIle) Became one of the highlights of the summer for everyone who participated and it was fun!